Everything to think about before you start.

Most sites don't need to be thrown out. If the structure roughly makes sense — the pages people need exist, the business hasn't fundamentally changed — a refurbishment gets you a faster, current, mobile-first version of the same site without starting from zero. That's most of what the Refresh and Growth packages cover.

A full rebuild makes more sense when the business itself has outgrown the site's shape entirely — you've added a service the old structure can't fit, you're launching a store or booking flow that wasn't there before, or there's no existing site to carry forward at all.

If you're not sure which applies, say so on the audit call. Telling you that you need less than you think costs us nothing and saves you money — it's a better outcome for the site's next three years than the alternative.

Every package's monthly rate is the same shape: hosting, SSL renewal, uptime monitoring, and security or platform updates applied as they land — the unglamorous maintenance work a site needs just to keep running safely.

On top of that, each plan includes a monthly allowance of small content edits — swapping a photo, updating a price, fixing a typo: 1 hour 30 minutes on Refresh, 3 hours on Growth, 4 hours 30 minutes on All-Inclusive. It's not meant to cover a full new page or a redesign; those are quoted as separate add-ons (or extra time at €20/hour) so the monthly rate stays predictable.

If something breaks — a plugin conflict, a broken form, a host-side outage — that's covered under care too, with no separate call-out fee. The goal is that a small business never has to think about its website until it wants to.

Refresh fits a business with a small footprint online — a handful of static pages, no booking or store, mostly there so people can find opening hours and get in touch. If your current site is basically fine but looks and loads like it's a decade old, this is usually the right size.

Growth is the package most people actually need. It fits a business with real structure to communicate — services, pricing, a booking or contact flow, maybe a small blog — and covers up to ten pages with a custom-built layout. Every add-on (extra pages, a booking calendar, an online store, priority support, and more) is available on top.

All-Inclusive is a complete, fully customized website solution with every core add-on bundled into the agreed project scope — a real store, a booking calendar, full-site copywriting, priority support — plus unlimited pages. Nothing to add individually; it's already bundled in.

All three are presets, not a menu of the only options — each one is an estimate of the features a similar-sized project tends to need, priced as a bundle for convenience. If your business doesn't map cleanly onto any of them, say so on the audit call: we'll scope and price a custom build around your actual requirements instead.

Every package also comes in a 12-month, 6-month, or monthly plan — the 12-month plan is what we recommend, since ownership of the site is included once it's complete. Shorter plans cost a little more upfront and carry a transfer fee if you want the site fully in-house sooner; see packages.html for the exact figures per package.

Still unsure? The estimator lets you add the specific things you think you need and see where the total lands before committing to a tier.

Thirty minutes, no charge, no obligation. We look at what exists today — or, if there's nothing yet, we talk through what the business actually needs a site to do. That's a different question from what a site could theoretically do, and it's the one that keeps a build from turning into scope creep.

By the end of the call you get a package recommendation and a fixed price by email, in writing. Nothing starts until you've confirmed it. If a competitor's quote is cheaper but vaguer — an hourly rate with no ceiling — that's worth asking them to fix before you sign anything, not just with us.